How to Recover Lost Leads (And Book Jobs You Already Paid For)
The cheapest jobs you'll book this quarter are not the new leads from your next ad campaign. They're the lost leads sitting in your pipeline from the last 6 months — the people who got a quote, ghosted, and never came back.
Why lost leads are gold
You already paid to acquire them. They already know your name. Many didn't ghost because they hated you — they ghosted because life got busy, the timing was off, or your follow-up dropped.
A simple win-back script
Keep it short and human. Example: 'Hi {name}, it's {your name} from {company}. We quoted you on {service} back in {month}. Wanted to check — is that project still on your radar? Happy to refresh the quote if pricing changed.'
Send it via text, not email. Texts get read. Emails get archived.
When to re-engage
Run a monthly win-back to anyone marked 'lost' or 'no response' more than 60 days ago. Expect 5–15% to reply, and 1–5% to book. On a list of 200 lost leads, that's 2–10 jobs you didn't have before.