The Contractor's Lead Management Playbook
Most contractors don't have a lead problem — they have a lead-management problem. Plenty of leads come in. Some get booked. Many get forgotten in a notepad, a missed call log, or a Facebook DM nobody saw.
Step 1: Capture everything in one place
Phone calls, web forms, Google ads, Facebook leads, referrals — all into one inbox. If your team has to check three places, they will check zero.
Step 2: Auto-respond within 60 seconds
The first 60 seconds is when you win or lose the deal. Automate it. A simple text or email confirming you saw the lead is enough to keep them off your competitor's site.
Step 3: Run a real follow-up cadence
Most leads don't book on the first touch. A reasonable cadence: instant text, day-1 email, day-3 text, day-7 call attempt, day-14 'last check-in' email.
Step 4: Track source, not just count
If you don't know which channel each lead came from, you don't know where to spend next month. Tag every lead at intake.