February 26, 20265 min read
Why Speed-to-Lead Matters More Than Marketing Spend
Every owner I talk to wants more leads. Almost none of them are converting the leads they already have. Doubling your ad spend before fixing your follow-up is like pouring water into a leaky bucket faster.
The math of a leaky bucket
Say you spend $4,000/month on ads and book 25% of the leads they generate. Doubling ad spend to $8,000 books you 25% more — at twice the cost.
Tightening follow-up so you book 35% instead of 25% costs almost nothing and books you 40% more — without a single new lead.
Where the leak usually is
Lead comes in at 2:47pm. Owner is on a job. Office is short-staffed. Lead doesn't get a call back until 6:15pm — by which time they've talked to two other companies.
An automated text in the first 30 seconds would have saved that lead 90% of the time.